{"id":68087,"date":"2018-06-26T08:50:57","date_gmt":"2018-06-26T10:50:57","guid":{"rendered":"https:\/\/newtrade.com.br\/?p=68087"},"modified":"2018-06-26T08:50:57","modified_gmt":"2018-06-26T10:50:57","slug":"coop-investe-r-1-milhao-em-nova-drogaria-de-rua-2","status":"publish","type":"post","link":"https:\/\/newtrade.com.br\/varejo\/coop-investe-r-1-milhao-em-nova-drogaria-de-rua-2\/","title":{"rendered":"Coop investe R$ 1 milh\u00e3o em nova drogaria de rua"},"content":{"rendered":"

O programa de expans\u00e3o est\u00e1 respaldado num amplo estudo que aponta o canal farma como um neg\u00f3cio forte e em plena expans\u00e3o. Este segmento j\u00e1 participa com 17% no faturamento geral da rede, percentual que vem aumentando desde 2013 com a investida da Cooperativa na instala\u00e7\u00e3o de drogarias de rua. O plano estrat\u00e9gico tamb\u00e9m envolve a individualiza\u00e7\u00e3o da es\u00actrutura, com opera\u00e7\u00f5es, in\u00actelig\u00eancia de mercado, trade marketing e treinamento espec\u00edfico.<\/p>\n

Com investimentos na ordem de R$ 1 milh\u00e3o, a nova drogaria, localizada na Rua Visconde de Inha\u00fama, 180 – Bairro Oswaldo Cruz – S\u00e3o Caetano do Sul, contar\u00e1 com 163 metros quadrados de \u00e1rea de atendimento, mix de 8 mil itens divididos entre medicamentos e produtos das linhas de mercearia, beleza e puericultura e uma equipe com nove profissionais.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Seguindo seu plano estrat\u00e9gico de chegar a 80 drogarias nos pr\u00f3ximos tr\u00eas anos, a Coop – Cooperativa de Consumo inaugurar\u00e1 na quinta-feira (28 de junho) \u00e0s 8 horas, a 17\u00aa drogaria de rua, totalizando 48.<\/p>\n","protected":false},"author":2,"featured_media":53884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[104],"tags":[2459,2488],"yoast_head":"\nCoop investe R$ 1 milh\u00e3o em nova drogaria de rua - Newtrade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newtrade.com.br\/varejo\/coop-investe-r-1-milhao-em-nova-drogaria-de-rua-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coop investe R$ 1 milh\u00e3o em nova drogaria de rua\" \/>\n<meta property=\"og:description\" content=\"Seguindo seu plano estrat\u00e9gico de chegar a 80 drogarias nos pr\u00f3ximos tr\u00eas anos, a Coop - 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