{"id":38933,"date":"2017-05-23T08:12:14","date_gmt":"2017-05-23T11:12:14","guid":{"rendered":"https:\/\/newtrade.com.br\/?p=38933"},"modified":"2017-05-23T08:53:33","modified_gmt":"2017-05-23T11:53:33","slug":"60-marcas-mais-valiosas-brasil","status":"publish","type":"post","link":"https:\/\/newtrade.com.br\/industria\/60-marcas-mais-valiosas-brasil\/","title":{"rendered":"As 60 marcas mais valiosas do Brasil"},"content":{"rendered":"<p>Somadas, as 60 marcas mais valiosas do Brasil chegaram ao valor de US$ 53, 1 bilh\u00f5es em 2017 \u2013 70% a mais do que o valor observado em 2016, de acordo com a Kantar, respons\u00e1vel pela fabrica\u00e7\u00e3o do ranking. O valor ultrapassa, ainda, os US$ 48,4 bilh\u00f5es observados em 2015, embora em 2016 tenha havido queda, para US$ 30,1 bilh\u00f5es.<\/p>\n<p>Avaliada em US$ 8,1 bilh\u00f5es, a Skol aparece na primeira posi\u00e7\u00e3o do ranking pelo quinto ano consecutivo. A seguir, aparecem o Bradesco (US$ 4,4 bi) e Brahma (US$ 4,3 bi).<\/p>\n<p>Neste ano, a pesquisa da Kantar passou a incluir empresas de capital fechado. De acordo com comunicado da companhia, \u201ca decis\u00e3o se deu principalmente ao fato de que em nosso mercado existem marcas de capital fechado bastante valiosas, como IKEA e Ferrero, que n\u00e3o poderiam ser avaliadas\u201d. Quinze marcas passaram a integrar a lista em consequ\u00eancia dessa mudan\u00e7a \u2013 s\u00f3 no top 10, entraram Globo (5\u00aa posi\u00e7\u00e3o) e Yp\u00ea (10\u00aa).<\/p>\n<p>Confira, a seguir, as 60 marcas brasileiras mais valiosas atualmente. Marcadas com (*), as que entraram neste ano e cujas informa\u00e7\u00f5es de varia\u00e7\u00e3o n\u00e3o est\u00e3o dispon\u00edveis por esta raz\u00e3o.<\/p>\n<div>\n<table class=\"visual-table-class\">\n<tbody>\n<tr>\n<td>Marca<\/td>\n<td>Valor (US$ mi)<\/td>\n<td>Varia\u00e7\u00e3o<\/td>\n<\/tr>\n<tr>\n<td>1. Skol<\/td>\n<td>8.146<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>2. Bradesco<\/td>\n<td>4.438<\/td>\n<td>131%<\/td>\n<\/tr>\n<tr>\n<td>3. Brahma<\/td>\n<td>4.385<\/td>\n<td>34%<\/td>\n<\/tr>\n<tr>\n<td>4.\u00a0Ita\u00fa<\/td>\n<td>4.359<\/td>\n<td>133%<\/td>\n<\/tr>\n<tr>\n<td>5. Globo (*)<\/td>\n<td>4.123<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>6. Antarctica<\/td>\n<td>2.854<\/td>\n<td>106%<\/td>\n<\/tr>\n<tr>\n<td>7. Sadia<\/td>\n<td>1.884<\/td>\n<td>-6%<\/td>\n<\/tr>\n<tr>\n<td>8. Bohemia<\/td>\n<td>1.570<\/td>\n<td>36%<\/td>\n<\/tr>\n<tr>\n<td>9. Natura<\/td>\n<td>1.256<\/td>\n<td>52%<\/td>\n<\/tr>\n<tr>\n<td>10. Yp\u00ea (*)<\/td>\n<td>1.132<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>11. Ipiranga<\/td>\n<td>976<\/td>\n<td>18%<\/td>\n<\/tr>\n<tr>\n<td>12.\u00a0Vivo<\/td>\n<td>775<\/td>\n<td>41%<\/td>\n<\/tr>\n<tr>\n<td>13 Lojas Americanas<\/td>\n<td>731<\/td>\n<td>24%<\/td>\n<\/tr>\n<tr>\n<td>14 Cielo<\/td>\n<td>730<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>15 Petrobras<\/td>\n<td>719<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>16 Caixa (*)<\/td>\n<td>703<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>17 Renner<\/td>\n<td>684<\/td>\n<td>168%<\/td>\n<\/tr>\n<tr>\n<td>18 Porto Seguro<\/td>\n<td>640<\/td>\n<td>\u00a018%<\/td>\n<\/tr>\n<tr>\n<td>19 Netshoes (*)<\/td>\n<td>637<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>20 Drogasil<\/td>\n<td>624<\/td>\n<td>122%<\/td>\n<\/tr>\n<tr>\n<td>21 Seara<\/td>\n<td>549<\/td>\n<td>27%<\/td>\n<\/tr>\n<tr>\n<td>22 Amil<\/td>\n<td>519<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>23 Droga Raia<\/td>\n<td>491<\/td>\n<td>125%<\/td>\n<\/tr>\n<tr>\n<td>24 Iguatemi<\/td>\n<td>480<\/td>\n<td>49%<\/td>\n<\/tr>\n<tr>\n<td>25 Schin<\/td>\n<td>460<\/td>\n<td>64%<\/td>\n<\/tr>\n<tr>\n<td>26 P\u00e3o de A\u00e7\u00facar<\/td>\n<td>442<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>27 Vale<\/td>\n<td>396<\/td>\n<td>109%<\/td>\n<\/tr>\n<tr>\n<td>28 Smiles<\/td>\n<td>290<\/td>\n<td>35%<\/td>\n<\/tr>\n<tr>\n<td>29 Perdig\u00e3o<\/td>\n<td>371<\/td>\n<td>-11%<\/td>\n<\/tr>\n<tr>\n<td>30 Vigor<\/td>\n<td>366<\/td>\n<td>27%<\/td>\n<\/tr>\n<tr>\n<td>31 Multiplus<\/td>\n<td>365<\/td>\n<td>35%<\/td>\n<\/tr>\n<tr>\n<td>32 SBT (*)<\/td>\n<td>345<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>33 Ypi\u00f3ca (*)<\/td>\n<td>340<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>34 \u00a0Anhanguera<\/td>\n<td>333<\/td>\n<td>138%<\/td>\n<\/tr>\n<tr>\n<td>35 Odontoprev<\/td>\n<td>319<\/td>\n<td>53%<\/td>\n<\/tr>\n<tr>\n<td>36 CVC<\/td>\n<td>301<\/td>\n<td>96%<\/td>\n<\/tr>\n<tr>\n<td>37 Casas Bahia<\/td>\n<td>283<\/td>\n<td>27%<\/td>\n<\/tr>\n<tr>\n<td>38 Totvs<\/td>\n<td>283<\/td>\n<td>22%<\/td>\n<\/tr>\n<tr>\n<td>39 Bauducco (*)<\/td>\n<td>281<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>40 BMF Bovespa (B3)<\/td>\n<td>272<\/td>\n<td>103%<\/td>\n<\/tr>\n<tr>\n<td>41 Magazine Luiza<\/td>\n<td>261<\/td>\n<td>73%<\/td>\n<\/tr>\n<tr>\n<td>42 Localiza<\/td>\n<td>255<\/td>\n<td>63%<\/td>\n<\/tr>\n<tr>\n<td>43 Tigre (*)<\/td>\n<td>249<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>44 Extra<\/td>\n<td>249<\/td>\n<td>102%<\/td>\n<\/tr>\n<tr>\n<td>45 BTG Pactual<\/td>\n<td>248<\/td>\n<td>106%<\/td>\n<\/tr>\n<tr>\n<td>46 Suvinil (*)<\/td>\n<td>234<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>47 Gol<\/td>\n<td>226<\/td>\n<td>51%<\/td>\n<\/tr>\n<tr>\n<td>48 Dorflex (*)<\/td>\n<td>218<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>49 Adria<\/td>\n<td>211<\/td>\n<td>159%<\/td>\n<\/tr>\n<tr>\n<td>50 Friboi<\/td>\n<td>208<\/td>\n<td>122%<\/td>\n<\/tr>\n<tr>\n<td>51 Fleury<\/td>\n<td>206<\/td>\n<td>112%<\/td>\n<\/tr>\n<tr>\n<td>52 MRV (*)<\/td>\n<td>196<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>53 Banco do Brasil (*)<\/td>\n<td>187<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>54 Havaianas<\/td>\n<td>185<\/td>\n<td>45%<\/td>\n<\/tr>\n<tr>\n<td>55 Buscap\u00e9<\/td>\n<td>176<\/td>\n<td>-14%<\/td>\n<\/tr>\n<tr>\n<td>56 Casas Pernambucanas (*)<\/td>\n<td>175<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>57 Zaffari (*)<\/td>\n<td>174<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>58 Deca (*)<\/td>\n<td>165<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>59 Arezzo<\/td>\n<td>163<\/td>\n<td>116%<\/td>\n<\/tr>\n<tr>\n<td>60 Estacio<\/td>\n<td>159<\/td>\n<td>75%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crescimento de valor subiu 70% com rela\u00e7\u00e3o a 2016, de acordo com a Kantar<\/p>\n","protected":false},"author":2,"featured_media":38935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[95],"tags":[1094,100,176],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As 60 marcas mais valiosas do Brasil - Newtrade<\/title>\n<meta name=\"description\" content=\"Somadas, as 60 marcas mais valiosas do Brasil chegaram ao valor de US$ 53, 1 bilh\u00f5es em 2017 \u2013 70% a mais do que o valor observado em 2016. 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