{"id":30866,"date":"2016-08-19T14:45:14","date_gmt":"2016-08-19T17:45:14","guid":{"rendered":"http:\/\/newtrade.com.br\/?p=30866"},"modified":"2016-08-19T14:51:50","modified_gmt":"2016-08-19T17:51:50","slug":"the-body-shop-quer-dobrar-o-numero-de-pontos-no-brasil","status":"publish","type":"post","link":"https:\/\/newtrade.com.br\/varejo\/the-body-shop-quer-dobrar-o-numero-de-pontos-no-brasil\/","title":{"rendered":"The Body Shop quer dobrar o n\u00famero de pontos no Brasil"},"content":{"rendered":"<p>A franquia de\u00a0<strong>cosm\u00e9ticos<\/strong>\u00a0inglesa\u00a0<strong>The Body Shop<\/strong>\u00a0tem um plano de expans\u00e3o audacioso para o Brasil: dobrar o n\u00famero de pontos de venda at\u00e9 2023. Atualmente, s\u00e3o 111.<\/p>\n<p>A marca espera alcan\u00e7ar a meta com um novo modelo de quiosque, desenvolvido para o pa\u00eds. Ela n\u00e3o abre os investimentos no projeto.<\/p>\n<p>&#8220;\u00c9 um formato que permite testar o potencial do shopping com um investimento menor do que o das lojas, o que \u00e9 um atrativo para os franqueados&#8221;, diz Nathalie de Gouveia, diretora de comercial e expans\u00e3o da empresa no Brasil.<\/p>\n<p>A The Body Shop, que pertence ao grupo\u00a0<strong>L&#8217;Or\u00e9al<\/strong>, desembarcou por aqui no fim de 2013, quando\u00a0comprou 51% rede ga\u00facha Emp\u00f3rio Body Store, que na \u00e9poca tinha 124 lojas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marca espera alcan\u00e7ar a meta com um novo modelo de quiosque<\/p>\n","protected":false},"author":2,"featured_media":30867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[104],"tags":[2674,295,1303,1971,1401,15439],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Body Shop quer dobrar o n\u00famero de pontos no Brasil - 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