{"id":27943,"date":"2016-04-11T09:42:29","date_gmt":"2016-04-11T12:42:29","guid":{"rendered":"http:\/\/newtrade.com.br\/?p=27943"},"modified":"2016-04-11T14:54:32","modified_gmt":"2016-04-11T17:54:32","slug":"em-acao-de-marketing-cafe-pele-e-embalado-em-jornal","status":"publish","type":"post","link":"https:\/\/newtrade.com.br\/industria\/em-acao-de-marketing-cafe-pele-e-embalado-em-jornal\/","title":{"rendered":"Em a\u00e7\u00e3o de marketing, Caf\u00e9 Pel\u00e9 \u00e9 embalado em jornal"},"content":{"rendered":"<p>Para atestar que existe <span class=\"il\">caf\u00e9<\/span> de qualidade nos supermercados, a Lew\u2019Lara\\TBWA criou a a\u00e7\u00e3o &#8220;Capa Pack&#8221; e inovou com uma embalagem inusitada para o <span class=\"il\">Caf\u00e9<\/span> <span class=\"il\">Pel\u00e9<\/span>, mostrando que o produto \u00e9 fresco e embalado todos os dias.<\/p>\n<p><a href=\"http:\/\/newtrade.com.br\/wp-content\/uploads\/2016\/04\/279926_591963_acao_marketing_cafe_pele__2.jpg\" rel=\"attachment wp-att-27946\"><img decoding=\"async\" class=\"alignleft wp-image-27946 size-medium\" src=\"http:\/\/newtrade.com.br\/wp-content\/uploads\/2016\/04\/279926_591963_acao_marketing_cafe_pele__2-300x200.jpg\" alt=\"279926_591963_acao_marketing_cafe_pele__2\" width=\"300\" height=\"200\" srcset=\"https:\/\/newtrade.com.br\/wp-content\/uploads\/2016\/04\/279926_591963_acao_marketing_cafe_pele__2-300x200.jpg 300w, https:\/\/newtrade.com.br\/wp-content\/uploads\/2016\/04\/279926_591963_acao_marketing_cafe_pele__2-768x512.jpg 768w, https:\/\/newtrade.com.br\/wp-content\/uploads\/2016\/04\/279926_591963_acao_marketing_cafe_pele__2-1024x683.jpg 1024w, https:\/\/newtrade.com.br\/wp-content\/uploads\/2016\/04\/279926_591963_acao_marketing_cafe_pele__2-125x83.jpg 125w, https:\/\/newtrade.com.br\/wp-content\/uploads\/2016\/04\/279926_591963_acao_marketing_cafe_pele__2-75x50.jpg 75w, https:\/\/newtrade.com.br\/wp-content\/uploads\/2016\/04\/279926_591963_acao_marketing_cafe_pele__2.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Em parceria com o jornal O Estado de S. Paulo, a ag\u00eancia embalou 5 mil pacotes de <span class=\"il\">caf\u00e9<\/span> a v\u00e1cuo com a capa do jornal di\u00e1rio e no mesmo dia colocou-os em g\u00f4ndolas nos principais supermercados de S\u00e3o Paulo.<\/p>\n<p>Para confirmar que as not\u00edcias reproduzidas na embalagem eram as mesmas do jornal, exemplares do ve\u00edculo estar\u00e3o pr\u00f3ximos das prateleiras.<\/p>\n<blockquote><p>&#8220;A capa do jornal sempre foi utilizada como a principal refer\u00eancia de tempo. Com base nesse h\u00e1bito, mostramos de forma criativa e aut\u00eantica que o <span class=\"il\">Caf\u00e9<\/span> <span class=\"il\">Pel\u00e9<\/span> \u00e9, comprovadamente fresco, pois \u00e9 embalado diariamente.&#8221;, conta Felipe Luchi, CCO da Lew\u2019Lara\\TBWA.<\/p><\/blockquote>\n<p>Para a opera\u00e7\u00e3o acontecer, foi necess\u00e1rio correr contra o tempo. Assim que a edi\u00e7\u00e3o do jornal foi fechada, a capa foi enviada para o designer criar a nova embalagem. Em poucas horas, os produtos j\u00e1 estavam a caminho das redes de supermercados paulistanos.<\/p>\n<blockquote><p>Segundo Rodrigo Fran\u00e7a, diretor de marketing da Cacique, &#8220;a embalagem, por ser a v\u00e1cuo, garante o frescor do <span class=\"il\">caf\u00e9<\/span> por mais tempo. Assim, temos <span class=\"il\">Caf\u00e9<\/span> <span class=\"il\">Pel\u00e9<\/span> fresco todos os dias nas g\u00f4ndolas dos supermercados&#8221;.<\/p><\/blockquote>\n<p>Com o conceito &#8220;Capa Pack. <span class=\"il\">Caf\u00e9<\/span> <span class=\"il\">Pel\u00e9<\/span> prova que \u00e9 fresco porque \u00e9 embalado a v\u00e1cuo diariamente&#8221;, a a\u00e7\u00e3o tamb\u00e9m ser\u00e1 composta de filme, ativa\u00e7\u00e3o com os principais leitores do jornal e intera\u00e7\u00e3o nas redes sociais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marca quer mostrar que o caf\u00e9 \u00e9 t\u00e3o fresco quanto as not\u00edcias do dia<\/p>\n","protected":false},"author":2,"featured_media":27945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[95],"tags":[1064,12256,1256,1484,264,1725,100,16005,19024],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - 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