A Pa\u00e7oquita Mini, principal item do varejo no segmento, vai se transformar na Pa\u00e7oquita Mini Esportes no per\u00edodo pr\u00e9-Olimp\u00edada 2016, com embalagem exclusiva e cards sobre curiosidades de nove modalidades da competi\u00e7\u00e3o: hipismo, ciclismo, atletismo, jud\u00f4, v\u00f4lei, nata\u00e7\u00e3o, futebol, t\u00eanis e basquete.<\/p>\n
As informa\u00e7\u00f5es dos esportes estar\u00e3o no cartucho interno de Pa\u00e7oquita, e ser\u00e1 poss\u00edvel destac\u00e1-lo para colecionar. A edi\u00e7\u00e3o comemorativa \u00e9 limitada a apenas um lote, portanto, quem quiser garantir Pa\u00e7oquita Mini Esportes e ganhar os cards precisa correr aos pontos de vendas.<\/p>\n
Segundo Jo\u00e3o Lise, gerente de produto da Santa Helena, esta ideia surgiu para alimentar e divertir os consumidores do doce. “Tradicionalmente a Pa\u00e7oquita sempre traz novidades. Desde 1986, quando passou a ser produzida, ela teve como miss\u00e3o ser um produto de alta qualidade e diferenciada pelo seu sabor, ao mesmo tempo em que apresentava visual inovador e formato rolha, pr\u00e1tico e acess\u00edvel”, explica.<\/p><\/blockquote>\n
Desde seu lan\u00e7amento, a Pa\u00e7oquita j\u00e1 ganhou diversas vers\u00f5es, como a Diet, com Aveia, Cremosa e Cremosa Zero. “A Pa\u00e7oquita Mini Esportes \u00e9 mais uma novidade Santa Helena que inova, desta vez unindo sabor e conhecimento”, afirma Lise.<\/p>\n","protected":false},"excerpt":{"rendered":"
Embalagem ter\u00e1 cards destac\u00e1veis e colecion\u00e1veis com curiosidades de nove modalidades esportivas<\/p>\n","protected":false},"author":2,"featured_media":27217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[95,106],"tags":[3331,1450,6686,9875,10117],"yoast_head":"\n
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