{"id":25500,"date":"2016-01-13T15:26:24","date_gmt":"2016-01-13T18:26:24","guid":{"rendered":"http:\/\/newtrade.com.br\/?p=25500"},"modified":"2016-01-13T17:53:09","modified_gmt":"2016-01-13T20:53:09","slug":"heineken-troca-embalagens-de-cerveja-por-30-de-desconto","status":"publish","type":"post","link":"https:\/\/newtrade.com.br\/industria\/heineken-troca-embalagens-de-cerveja-por-30-de-desconto\/","title":{"rendered":"Heineken troca embalagens de cerveja por 30% de desconto"},"content":{"rendered":"<div>\n<p>A marca de\u00a0<strong>cerveja<\/strong>\u00a0desenvolveu uma a\u00e7\u00e3o de reciclagem para os consumidores da bebida em S\u00e3o Paulo. Batizada de Green Tuesday, a iniciativa concede descontos \u00e0s ter\u00e7as-feiras aos clientes do\u00a0<strong>P\u00e3o de A\u00e7\u00facar<\/strong>\u00a0que apresentarem embalagens vazias, seja de latas e\/ou long necks, de qualquer marca de cerveja.<\/p>\n<p>Em troca de 12 embalagens o consumidor recebe um voucher de 30% de desconto na compra de outras 12 unidades iguais (latas 350ml ou 12 long necks de 250ml\/ 355ml) da marca Heineken.<\/p>\n<p>O voucher dever\u00e1 ser entregue no caixa do estabelecimento.<\/p>\n<blockquote><p>&#8220;Queremos incentivar os consumidores a transformar a coleta e separa\u00e7\u00e3o de materiais recicl\u00e1veis em uma a\u00e7\u00e3o cotidiana. A abordagem da campanha refor\u00e7a o comportamento positivo do consumidor, que se beneficia ao fazer a coleta e reciclagem de vidros e latas, ao mesmo tempo em que o conscientiza da import\u00e2ncia de se envolver com este tema&#8221;, explica Renata Zveibel, diretora de comunica\u00e7\u00e3o externa e sustentabilidade da Heineken Brasil.<\/p><\/blockquote>\n<p>A a\u00e7\u00e3o teve in\u00edcio nesta ter\u00e7a-feira (12) e vai at\u00e9 dia 2 de fevereiro. S\u00e3o 50 lojas participantes,\u00a0<a href=\"http:\/\/www.heinekenbrasil.com.br\/RegulamentoGreenTuesday\" target=\"_blank\">confira o regulamento<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A\u00e7\u00e3o visa promover reciclagem de embalagens de qualquer marca de cerveja<\/p>\n","protected":false},"author":2,"featured_media":25501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[95],"tags":[985,2506,1414,1484,1040,100,15065,10051,227,2833,14644],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken troca embalagens de cerveja por 30% de desconto - Newtrade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newtrade.com.br\/amp\/industria\/heineken-troca-embalagens-de-cerveja-por-30-de-desconto\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken troca embalagens de cerveja por 30% de desconto\" \/>\n<meta property=\"og:description\" content=\"A\u00e7\u00e3o visa promover reciclagem de embalagens de qualquer marca de cerveja\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newtrade.com.br\/amp\/industria\/heineken-troca-embalagens-de-cerveja-por-30-de-desconto\/\" \/>\n<meta property=\"og:site_name\" content=\"Newtrade\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-13T18:26:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-01-13T20:53:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newtrade.com.br\/wp-content\/uploads\/2016\/01\/green_tuesday_heineken.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"917\" \/>\n\t<meta property=\"og:image:height\" content=\"597\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"reda\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newtrade.com.br\/amp\/industria\/heineken-troca-embalagens-de-cerveja-por-30-de-desconto\/\",\"url\":\"https:\/\/newtrade.com.br\/amp\/industria\/heineken-troca-embalagens-de-cerveja-por-30-de-desconto\/\",\"name\":\"Heineken troca embalagens de cerveja por 30% de desconto - 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