{"id":20912,"date":"2015-06-16T12:05:03","date_gmt":"2015-06-16T15:05:03","guid":{"rendered":"http:\/\/newtrade.com.br\/?p=20912"},"modified":"2015-06-16T14:20:31","modified_gmt":"2015-06-16T17:20:31","slug":"nescafe-usa-cafe-para-conectar-as-pessoas","status":"publish","type":"post","link":"https:\/\/newtrade.com.br\/tecnologia\/nescafe-usa-cafe-para-conectar-as-pessoas\/","title":{"rendered":"Nescaf\u00e9 usa caf\u00e9 para conectar as pessoas"},"content":{"rendered":"<p>A OgilvyOne de Frankfurt criou uma a\u00e7\u00e3o para Nescaf\u00e9 com o objetivo de tentar\u00a0reduzir um pouco a solid\u00e3o das pessoas. Apesar de todo a conectividade tecnol\u00f3gica que temos, nos sentimos, muitas vezes, sozinhos. \u00a0Al\u00e9m disso, muitas estat\u00edsticas apontam a Alemanha como o pa\u00eds onde as pessoas se sentem mais solit\u00e1rias do que nunca.<\/p>\n<p>A ideia foi trocar os bot\u00f5es de sem\u00e1foros de pedestres por vending machines de caf\u00e9. Quando duas pessoas apertavam os bot\u00f5es em lados opostos da rua, elas visualizavam o outro e ganhavam um copo de caf\u00e9 quentinho. E quem sabe at\u00e9 a possibilidade de conhecer algu\u00e9m novo.<\/p>\n<p>O mais legal \u00e9 que, ao longo de um dia, foram feitas\u00a0318 conex\u00f5es\u00a0que renderam sorrisos, cumprimentos e at\u00e9 alguns bate-papos.<\/p>\n<p><a href=\"https:\/\/youtu.be\/s6liGluRidA\"><strong>Confira o v\u00eddeo clicando aqui.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00e7\u00e3o foi feita em Frankfurt<\/p>\n","protected":false},"author":2,"featured_media":20921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[102],"tags":[141,7403,1064,974,9978,7606,2506,12732,1969,100,15065,5077,805,12733],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nescaf\u00e9 usa caf\u00e9 para conectar as pessoas - Newtrade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newtrade.com.br\/amp\/tecnologia\/nescafe-usa-cafe-para-conectar-as-pessoas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nescaf\u00e9 usa caf\u00e9 para conectar as pessoas\" \/>\n<meta property=\"og:description\" content=\"A\u00e7\u00e3o foi feita em Frankfurt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newtrade.com.br\/amp\/tecnologia\/nescafe-usa-cafe-para-conectar-as-pessoas\/\" \/>\n<meta property=\"og:site_name\" content=\"Newtrade\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-16T15:05:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-16T17:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newtrade.com.br\/wp-content\/uploads\/2015\/06\/nescafe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1355\" \/>\n\t<meta property=\"og:image:height\" content=\"637\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"reda\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newtrade.com.br\/amp\/tecnologia\/nescafe-usa-cafe-para-conectar-as-pessoas\/\",\"url\":\"https:\/\/newtrade.com.br\/amp\/tecnologia\/nescafe-usa-cafe-para-conectar-as-pessoas\/\",\"name\":\"Nescaf\u00e9 usa caf\u00e9 para conectar as pessoas - 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