{"id":19866,"date":"2015-04-15T15:17:14","date_gmt":"2015-04-15T18:17:14","guid":{"rendered":"http:\/\/newtrade.com.br\/?p=19866"},"modified":"2015-04-15T15:17:32","modified_gmt":"2015-04-15T18:17:32","slug":"hellmanns-cria-sache-de-facil-abertura","status":"publish","type":"post","link":"https:\/\/newtrade.com.br\/industria\/hellmanns-cria-sache-de-facil-abertura\/","title":{"rendered":"Hellmann&#8217;s cria sach\u00ea de f\u00e1cil abertura"},"content":{"rendered":"<p>A Hellmann&#8217;s, da Unilever, lan\u00e7a nova campanha para apresentar seu novo modelo de sach\u00ea, com f\u00e1cil abertura.<a href=\"https:\/\/www.youtube.com\/watch?v=zOX7XophXko\"> Veja aqui<\/a>!<\/p>\n<p>A divis\u00e3o da <strong>Unilever<\/strong> chamada Food Solutions, voltada ao mercado de alimenta\u00e7\u00e3o fora do lar, foi a respons\u00e1vel pela nova embalagem &#8211; criada depois de fazer uma pesquisa entre consumidores e ouvir suas reclama\u00e7\u00f5es.<\/p>\n<p>Feita pelo Instituto Ipsos, a pesquisa descobriu que, al\u00e9m da dificuldade para abrir, h\u00e1 muito desperd\u00edcio: a maioria n\u00e3o usa todo o conte\u00fado do sach\u00ea. Isso gera um desperd\u00edcio de 35% &#8211; causando preju\u00edzo aos donos de bares, lanchonetes e restaurantes.<\/p>\n<p>Pensando nisso, a Unilever aumentou os sach\u00eas de ketchup e maionese: de 8g para 12g.<\/p>\n<p>Assim, \u00e9 um sach\u00ea com conte\u00fado de um sach\u00ea e meio &#8211; a justa medida para o lanche. Em geral, o consumidor usa o primeiro sach\u00ea, depois abre o segundo, mas n\u00e3o utiliza este totalmente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever aumentou os sach\u00eas de ketchup e maionese: de 8g para 12g<\/p>\n","protected":false},"author":2,"featured_media":19867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[95],"tags":[5389,4249,1084],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hellmann&#039;s cria sach\u00ea de f\u00e1cil abertura - Newtrade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newtrade.com.br\/amp\/industria\/hellmanns-cria-sache-de-facil-abertura\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hellmann&#039;s cria sach\u00ea de f\u00e1cil abertura\" \/>\n<meta property=\"og:description\" content=\"Unilever aumentou os sach\u00eas de ketchup e maionese: de 8g para 12g\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newtrade.com.br\/amp\/industria\/hellmanns-cria-sache-de-facil-abertura\/\" \/>\n<meta property=\"og:site_name\" content=\"Newtrade\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-15T18:17:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-15T18:17:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newtrade.com.br\/wp-content\/uploads\/2015\/04\/Hellmans.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"reda\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newtrade.com.br\/amp\/industria\/hellmanns-cria-sache-de-facil-abertura\/\",\"url\":\"https:\/\/newtrade.com.br\/amp\/industria\/hellmanns-cria-sache-de-facil-abertura\/\",\"name\":\"Hellmann's cria sach\u00ea de f\u00e1cil abertura - 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