{"id":15403,"date":"2014-10-07T15:27:42","date_gmt":"2014-10-07T15:27:42","guid":{"rendered":"http:\/\/newtrade.com.br\/?p=15403"},"modified":"2014-10-07T15:27:42","modified_gmt":"2014-10-07T15:27:42","slug":"varejo-no-sul-cresce-acima-da-media-aponta-nielsen","status":"publish","type":"post","link":"https:\/\/newtrade.com.br\/varejo\/varejo-no-sul-cresce-acima-da-media-aponta-nielsen\/","title":{"rendered":"Varejo no Sul cresce acima da m\u00e9dia, aponta Nielsen"},"content":{"rendered":"<div><span style=\"font-family: Verdana;\">Nesta ter\u00e7a-feira (07), a Nielsen, realiza evento no Sul para apresentar ao mercado os principais desafios para a ind\u00fastria e varejo da regi\u00e3o. O principal objetivo \u00e9 discutir as possibilidades existentes para que os canais aproveitem as oportunidades de crescimento.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: Verdana;\">Segundo levantamento da Nielsen, ao acompanhar o hist\u00f3rico da regi\u00e3o \u00e9 poss\u00edvel perceber que o perfil do consumidor sulista \u00e9 composto, principalmente, por donas de casa maduras que possuem lares menores e n\u00edvel s\u00f3cio econ\u00f4mico alto.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: Verdana;\">Nos \u00faltimos meses, o Sul apresentou uma recupera\u00e7\u00e3o do f\u00f4lego de consumo mais r\u00e1pida do que o restante do pa\u00eds e recuperou com maior intensidade a queda do ano anterior. O consumo da regi\u00e3o cresceu 7,2% enquanto que do Brasil cresceu 5,9%. Para a analista de mercado da Nielsen, Gabriela Maia, o cen\u00e1rio de incerteza econ\u00f4mica refletiu em queda da confian\u00e7a do consumidor. \u201cO sul \u00e9 a 2\u00aa maior economia do Brasil e abriga popula\u00e7\u00e3o mais atenta a educa\u00e7\u00e3o financeira, o que reflete em um comportamento mais consciente\u201d.<\/span><\/div>\n<div><a href=\"http:\/\/newtrade.com.br\/wp-content\/uploads\/2014\/10\/Nielsen.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-15404\" src=\"http:\/\/newtrade.com.br\/wp-content\/uploads\/2014\/10\/Nielsen-300x230.jpg\" alt=\"Nielsen\" width=\"300\" height=\"230\" srcset=\"https:\/\/newtrade.com.br\/wp-content\/uploads\/2014\/10\/Nielsen-300x230.jpg 300w, https:\/\/newtrade.com.br\/wp-content\/uploads\/2014\/10\/Nielsen-125x96.jpg 125w, https:\/\/newtrade.com.br\/wp-content\/uploads\/2014\/10\/Nielsen-75x58.jpg 75w, https:\/\/newtrade.com.br\/wp-content\/uploads\/2014\/10\/Nielsen.jpg 571w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9dia de crescimento de consumo no varejo nacional \u00e9 de 5,9%<\/p>\n","protected":false},"author":2,"featured_media":15157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[104],"tags":[2506,99],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - 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