{"id":1036518,"date":"2021-07-19T08:05:33","date_gmt":"2021-07-19T11:05:33","guid":{"rendered":"https:\/\/newtrade.com.br\/?p=1036518"},"modified":"2021-07-19T08:05:33","modified_gmt":"2021-07-19T11:05:33","slug":"arcor-anuncia-co-branding-com-guarana-antarctica","status":"publish","type":"post","link":"https:\/\/newtrade.com.br\/lancamentos\/arcor-anuncia-co-branding-com-guarana-antarctica\/","title":{"rendered":"Arcor anuncia co-branding com Guaran\u00e1 Antarctica"},"content":{"rendered":"

A Arcor, em a\u00e7\u00e3o de co-branding in\u00e9dito com o Guaran\u00e1 Antarctica, amplia o seu portf\u00f3lio de guloseimas e lan\u00e7a no mercado nacional o Poosh! Guaran\u00e1 Antarctica. A novidade est\u00e1 dispon\u00edvel nas vers\u00f5es chicle, bala e pirulito.<\/p>\n

Em um contexto de comemora\u00e7\u00e3o do seu centen\u00e1rio, \u00e9 a primeira vez que o Guaran\u00e1 Antarctica licencia a marca para a categoria de guloseimas, fornecendo seu aroma original. Por outro lado, a Arcor tamb\u00e9m celebra 40 anos no Brasil e 70 anos no mundo. \u201cA parceria in\u00e9dita no mercado tem como objetivo manter a lideran\u00e7a da Arcor em inova\u00e7\u00f5es na categoria de guloseimas, agregar valor \u00e0 marca e conquistar novos consumidores que est\u00e3o sempre em busca de grandes novidades\u201d, explica Anderson Freire, Diretor de Marketing, Pesquisa e Desenvolvimento da Arcor do Brasil.<\/p>\n

A linha de chicles TopLine tamb\u00e9m receber\u00e1 o novo sabor, que estar\u00e1 dispon\u00edvel em displays com 20 sticks. Todas essas inova\u00e7\u00f5es de chicles s\u00e3o desenvolvidas pela Arcor no Centro de Pesquisa & Desenvolvimento de Gomas de Mascar, localizado na unidade de Rio das Pedras (SP), no qual atende, inclusive, as demais unidades da empresa na Am\u00e9rica Latina \u2013 o que demonstra a relev\u00e2ncia do know-how da opera\u00e7\u00e3o brasileira nos neg\u00f3cios da multinacional.<\/p>\n

O portf\u00f3lio da marca Poosh! \u00e9 composto pelos chicles Poosh! 7 Belo, Hortel\u00e3, Morango, Uva e Tutti-Frutti, pela bala Poosh! Tutti-frutti, e pelo recente lan\u00e7amento Poosh! Guaran\u00e1 Antarctica, nas vers\u00f5es chicle, bala e pirulito.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A novidade, dispon\u00edvel nas vers\u00f5es chicle, bala e pirulito, conta com a expertise da Arcor no mundo das guloseimas e o aut\u00eantico sabor do refrigerante brasileiro.<\/p>\n","protected":false},"author":2,"featured_media":1036520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[106],"tags":[1126,4858,1550,14712,10990],"yoast_head":"\nArcor anuncia co-branding com Guaran\u00e1 Antarctica - Newtrade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newtrade.com.br\/lancamentos\/arcor-anuncia-co-branding-com-guarana-antarctica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arcor anuncia co-branding com Guaran\u00e1 Antarctica\" \/>\n<meta property=\"og:description\" content=\"A novidade, dispon\u00edvel nas vers\u00f5es chicle, bala e pirulito, conta com a expertise da Arcor no mundo das guloseimas e o aut\u00eantico sabor do refrigerante brasileiro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newtrade.com.br\/lancamentos\/arcor-anuncia-co-branding-com-guarana-antarctica\/\" \/>\n<meta property=\"og:site_name\" content=\"Newtrade\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-19T11:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newtrade.com.br\/wp-content\/uploads\/2021\/07\/arcor-antarctica.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"reda\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newtrade.com.br\/lancamentos\/arcor-anuncia-co-branding-com-guarana-antarctica\/\",\"url\":\"https:\/\/newtrade.com.br\/lancamentos\/arcor-anuncia-co-branding-com-guarana-antarctica\/\",\"name\":\"Arcor anuncia co-branding com Guaran\u00e1 Antarctica - 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