{"id":10175,"date":"2013-10-07T15:27:04","date_gmt":"2013-10-07T15:27:04","guid":{"rendered":"http:\/\/newtrade.com.br\/cade-investigara-nestle-e-unilever-por-violacao-da-lei-de-concorrencia\/"},"modified":"2013-10-07T15:27:04","modified_gmt":"2013-10-07T15:27:04","slug":"cade-investigara-nestle-e-unilever-por-violacao-da-lei-de-concorrencia","status":"publish","type":"post","link":"https:\/\/newtrade.com.br\/industria\/cade-investigara-nestle-e-unilever-por-violacao-da-lei-de-concorrencia\/","title":{"rendered":"Cade investigar\u00e1 Nestl\u00e9 e Unilever por viola\u00e7\u00e3o da lei de concorr\u00eancia"},"content":{"rendered":"<p>O Cade &#8211; Conselho Administrativo de Defesa Econ\u00f4mica vai investigar as empresas Unilever Brasil\/Kibon e Nestl\u00e9 Brasil. O objetivo \u00e9 verificar se as companhias cometeram infra\u00e7\u00f5es \u00e0 ordem econ\u00f4mica, de acordo com den\u00fancia da Della Vita Grande Rio Ind\u00fastria e Com\u00e9rcio de Produtos Aliment\u00edcios. A decis\u00e3o est\u00e1 em despacho publicado na edi\u00e7\u00e3o desta segunda-feira (07) do Di\u00e1rio Oficial da Uni\u00e3o (DOU).<br \/>Segundo o documento, Unilever e Nestl\u00e9 podem ter violado artigos da antiga e da atual lei de concorr\u00eancia, especialmente no que se refere a a\u00e7\u00f5es ligadas a merchandising. As empresas s\u00e3o acusadas, por exemplo, de limitar ou impedir o acesso de novas empresas ao mercado, e de exigir ou conceder exclusividade para divulga\u00e7\u00e3o de publicidade nos meios de comunica\u00e7\u00e3o de massa. As duas empresas devem apresentar defesa e provas no prazo de 30 dias.<br \/>Se comprovada a pr\u00e1tica de infra\u00e7\u00e3o \u00e0 ordem econ\u00f4mica, as empresas estar\u00e3o sujeitas, entre outras penalidades, \u00e0 multa que varia de 0,1% a 20% do valor de seu faturamento bruto obtido no \u00faltimo exerc\u00edcio anterior \u00e0 instaura\u00e7\u00e3o do processo administrativo no ramo de atividade empresarial em que ocorreu a infra\u00e7\u00e3o. O despacho com a abertura da investiga\u00e7\u00e3o \u00e9 assinado pelo superintendente-geral substituto do Cade Diogo Thomson de Andrade. Cr\u00e9dito: Ag\u00eancia Estado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresas s\u00e3o acusadas de limitar ou impedir o acesso de novas empresas ao mercado<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[95],"tags":[793,3398,234,155,131,9479,202,1012,160,1084,7465],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cade investigar\u00e1 Nestl\u00e9 e Unilever por viola\u00e7\u00e3o da lei de concorr\u00eancia - Newtrade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newtrade.com.br\/amp\/industria\/cade-investigara-nestle-e-unilever-por-violacao-da-lei-de-concorrencia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cade investigar\u00e1 Nestl\u00e9 e Unilever por viola\u00e7\u00e3o da lei de concorr\u00eancia\" \/>\n<meta property=\"og:description\" content=\"Empresas s\u00e3o acusadas de limitar ou impedir o acesso de novas empresas ao mercado\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newtrade.com.br\/amp\/industria\/cade-investigara-nestle-e-unilever-por-violacao-da-lei-de-concorrencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Newtrade\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-07T15:27:04+00:00\" \/>\n<meta name=\"author\" content=\"reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"reda\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newtrade.com.br\/amp\/industria\/cade-investigara-nestle-e-unilever-por-violacao-da-lei-de-concorrencia\/\",\"url\":\"https:\/\/newtrade.com.br\/amp\/industria\/cade-investigara-nestle-e-unilever-por-violacao-da-lei-de-concorrencia\/\",\"name\":\"Cade investigar\u00e1 Nestl\u00e9 e Unilever por viola\u00e7\u00e3o da lei de concorr\u00eancia - 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